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EXTERNAL RELATIONS: ECONOMIC DEVELOPMENT, COMMUNITY ENGAGEMENT, AND LEGISLATIVE AND LEGAL AFFAIRS


1. Report from MaryEllen K. Bishop, chair

Trustee Bishop said the committee began with a report and discussion of recommendations for improving marketing efficiency and effectiveness, with Vice President Mike Sample and Dean Dan Smith from the Kelley School of Business. The recommendations included improving definition of the IU brand; establishment of clear marketing objectives; creation of a marketing forum to share effective practices; and decreasing the amount of printed matter coming out of non-revenue generating units. The centralization of predictable strategic marketing functions was also recommended. Dean Smith, an internationally known marketing expert, has agreed to remain involved in the project. Trustee Bishop requested a standing committee agenda item to receive updates on the effort.

The committee also considered a new police jurisdiction policy to expand the jurisdiction of the IUPD throughout the state of Indiana, pursuant to a new Indiana statute. She said the action is for a very defined and limited purpose noted within the statute.

2. Action Item: Approval is requested for the policy on Extended Jurisdiction by Officers of the Indiana University Police Department

Unanimously approved on a motion duly made and seconded.


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