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Indiana authors and their books 1917-1966.
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REED, VIRGIL DANIEL: 1896-

Virgil Daniel Reed was born in Muncie, Ind., on Dec. 20, 1896. He is the son of Alonzo Franklin and Florence May Hayden Reed. He received a B.S. degree from Indiana University in 1922 and two degrees from Columbia University, an M.S. in 1928 and a Ph.D. in 1935. He married Ruth Amelia Robertson on April 22, 1924. Reed worked for an exporting firm and was in advertising prior to teaching at Boston University in 1928. In 1936 he returned to the advertising industry and held a series of positions with various firms. He joined the faculty of Michigan State University in 1958 and became professor of marketing at Columbia University in 1962. Reed served in World War I and is a past president of both the American Marketing Association, 1942, and the Market Research Council, 1949-50. He has been a field representative for the U.S. Agency for International Development.

Information from Who's Who in America.

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